I am a photographer, a videographer, a designer, a writer, a marketer. I am not a developer… and I’m freaking out because I just finished building a WordPress theme from scratch – without writing a single line of code – with Upfront Builder.
Most people I know have no clue what it is that I actually do. They know it has something to do with websites, so I get asked to “develop” websites for family, friends, small businesses and nonprofit organizations all the time.
After about 15 minutes trying to explain that I am more of a WordPress implementor than a developer, I get nods that say “I have no clue what you’re talking about” followed by “So you can build me a site, right? Great!”
So it goes without saying that I’ve used just about every WordPress page builder and WordPress theme framework out there to create websites for needy entrepreneurs and great organizations looking to spread a message about a worthy cause. For my latest creation, I found myself diving head-first into Upfront with Builder and I can honestly say Upfront Builder needs a whole new WordPress theme category of its own.
Upfront Builder Is One-Of-A-Kind
I know what you’re thinking: every time a WordPress page builder or WordPress theme framework gets an update it’s “revolutionary,” “a game changer” and “WordPress will never be the same again!” In great anticipation, we install whatever new earth shattering innovation we’ve stumbled upon and to our dismay we discover it’s just another take on front-end drag-and-drop customization for WordPress themes. Maybe a pretty new UI. Maybe a more intuitive user experience. But almost every WordPress theme framework lets you do some form of front-end customization now.
We could get into a spitting match over who did it first and best, but WYSIWYG customization is already here to stay and the competitive space is just making visual WordPress theme customizers faster, better and easier to use.
As for Upfront, we are thankful for the role it has played in driving WordPress front-end theming forward, but the truth is Upfront was never meant to be a WordPress theme customizer – it was built to be something completely different.